Westferry Studios re-branding and marketing
Evolve was commissioned to undertake the marketing and re-branding of Peabody Trust's flagship live/work development "Westferry Studios" in East London. The aim was to make the studios more attractive to market rent tenants. The majority of residents were on a stepped subsidised rent to assist business start ups which was working well, our aim was to strike a balance and acheive a 50/50 split. We carried out individual tenant surveys and produced an action/cost report. On approval we re-branded the studios, commissioned a web site, produced a new brochure and floor plans, and started advertising. Westferry Studios now has a steady stream of market rent interest and we hope to reach our 50/50 subsidised/market target as and when tenant churn allows.